A new identity, worthy of Geneva.
EGM Group led the Geneva School of Diplomacy through a complete rebrand — then designed and built the premium, conversion-focused website that brings the new identity to life.
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EGM Group led the Geneva School of Diplomacy through a complete rebrand — then designed and built the premium, conversion-focused website that brings the new identity to life.
The Geneva School of Diplomacy is a premium Swiss institution — but its identity no longer matched its prestige. We were trusted with the two things that shape how the school is perceived: its brand, and its website.
The old emblem was ornate and dated — a busy crest that struggled across modern, digital-first touchpoints. We reimagined it into a refined, contemporary coat of arms that still honours the school's heritage and diplomatic symbolism.
From that new identity we built a complete brand system — logo suite, colour palette, typography, graphic language, stationery and social templates — documented in a comprehensive brandbook.
Then we designed and developed an entirely new website: premium, editorial and engineered to turn prospective students into applicants.
A modern coat of arms and a full brand system — built to scale across every touchpoint.
A premium, editorial site built on the new identity and engineered to convert.
A cluttered heraldic emblem became a clean, confident coat of arms — four symbols, one identity.
Intelligence, strategy and adaptability in diplomacy.
Readiness, protection and decisive action.
Geneva, neutrality and Swiss excellence.
Peace, dialogue and diplomatic tradition.
The full identity system — logo, graphics, typography, colours, stationery and social. Drag or swipe through the book, click any page to enlarge.
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41 / 41Premium, editorial and engineered for enrolment — the new genevadiplomacy.ch, designed and developed end to end.
The site is packed with functionality — each element designed to inform, engage and convert.
From a new identity to a website that converts — let's build the brand your organisation deserves.
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